54 communications CEOs in 36 countries were interviewed for PwC’s 19th Annual Global CEO survey.
In the midst of transforming their businesses with new technologies, communications CEOs see a wealth of growth opportunities in the years ahead. To become disruptors, they recognise that their companies will have to navigate barriers to growth and global expansion – including the availability of key skills, overregulation, and new market entrants, among others.
How will they do this? Communications CEOs, who are particularly aware of the importance of industry competitors and peers as a key stakeholder, have their eye on strategic alliances, joint ventures, and domestic M&A in the year ahead. In addition, this sector will be investing in the use of new technologies like data analytics, while transforming the way they measure and communicate their innovation and social impact.
Key industry findings:
Communications CEOs are some of the most confident from across industries surveyed about future revenue growth.
CEOs are transforming their talent strategy with a focus on the leadership pipeline and workplace culture and behaviours
Customers and clients are top priority for communications CEOs, followed by industry competitors and peers.