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The findings in the retail and consumer ("R&C") goods sector is based on interviews with 114 CEOs from retail companies in 33 countries and 245 consumer goods CEOs in 45 countries.
Continued volatility and uncertainty has taken a toll on CEO confidence in the prospects for their business growth in 2012. But despite the many unknowns, companies are not on the defensive.
R&C CEOs are coping with sluggish demand in developed economies, increasing buying power in emerging markets and new expectations from digitally aware consumers. These trends are reshaping the environment in which retail and consumer goods CEOs operate.
Only 8% of retail CEOs and 14% of consumer goods CEOs think the global economy will improve in 2012. The level of confidence they display has also dropped. Last year, 39% of retail CEOs and 49% of consumer goods CEOs were very confident they could boost their company's revenues over the next 12 months. This year, the numbers have fallen to 28% and 40%, respectively.