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 Jan 2007
Our paper explores the significant shift in media usage within the consumer marketplace and the dramatic impact that changing consumer behaviour and social networks can have on brands and traditional approaches to advertising. Also investigated are how consumer empowerment and changing tastes can affect the programming and media distribution channels that rely on advertising support.
The paper points to the current disparity between advertising spending and share of media consumption as a symptom that the advertising industry (and the advertisers they represent) have not yet moved as aggressively as their audiences. But the paper also delves into the unprecedented opportunities advertisers now have to use technology to build trusted customer relationships that transcend the latest fad.
We believe the successful advertisers will be those who know their customers lifestyles and who position their brands within those lifestyles. That is what we mean by Lifestyle Advertising, and our paper shows how it's done.
Get Your Copy Here
Read more by downloading our How to capitalize on lifestyle advertising in a customer-centric world (pdf file, 982KB) for your reference.
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