Epidemic prevention and response to COVID-19 in the automobile industry series Issue 3 - The “humanistic era” of China automotive industry

March 2020

In this epidemic outbreak, auto-makers’ exemplary behaviors such as donations, production switch for ambulances and customer care made consumers pay more attention to their “business humanism” than traditional brand image.  

The epidemic has further stimulated the historic change in the concept of life and consumption, and has even revived a deeper sense of "humanity" for the third space represented by automobiles.


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