PwC conducted the 2020 Global Consumer Insights Survey titled The consumer transformed capturing the views of over 23,000 urban consumers globally (of which 1,500 are from mainland China) from October to November 2019, including a short survey conducted after the outbreak of COVID-19 to take the "pulse" of urban consumers to see how this pandemic has altered their behaviour. The 2020 Global Consumer Insights Survey China report titled Recover, restart and regrow: How consumer trends ignite transformation in China’s new retail is based on the survey results of Chinese urban consumers and our in-house market intelligence and perspectives.
Last year we explored the theme of ROX (Return on Experience) and focused on how organisations can make customer centric solutions work for them. This year we take on a broader lens to explore the top seven emerging trends of the Chinese consumers market as it evolves against the global backdrop of social, political and economic uncertainties, and analyse from the commercial perspective what these trends mean to retailers for their long-term success.
This report is a story of challenges, resilience and recovery of the consumer space in transformation.
Asia Pacific, Hong Kong and Mainland China Consumer Markets Leader, PwC China
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