China Entertainment & Media Outlook 2019-2023

Getting personal: Putting the me in entertainment and media

Findings and analysis from China’s perspective

Covering 14 core entertainment and media segments in 53 territories worldwide, the year’s 20th edition of the Global Entertainment & Media Outlook reveals the major implications of this individualised world for E&M businesses.

It’s clear from the Outlook that the rise of increasingly personal — and personalised — media interactions, fuelled by technology and evolving customer behaviour, shows no signs of abating. We expect it will be amplified in the years ahead by the forces of technology, scale, and aggressive investing and competition.

Here you will find the major entertainment and media industry trends in China and our predictions for the next 5 years.

Segment findings

Internet advertising revenues in 2018 worth US$56.7bn and is expected to reach US$109.2bn by 2023.

Expects a CAGR of 20% in the next 5 years, doubling revenues by 2021 and reaching US$14.7bn by 2023.

Total number of video gamers reached US$626mn with revenue of US$24.8bn in 2018.

Expects to become the largest market in the world by 2020, revenues reaching US$15.5bn by 2023.

Podcast advertising revenue reached US$128mn in 2018. VR is the fastest growing segment.

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Wilson Chow

Global Technology, Media and Telecommunications Industry Leader, PwC China

Tel: +[86] (755) 8261 8886

Jianbin Gao

China TMT Leader and Private Equity Group Central China Leader, PwC China

Tel: +[86] (21) 2323 3362

Cecilia Yau

China Media Leader, PwC China

Tel: +[86] (755) 8261 8989

Frank Cai

China Media Leader, PwC China

Tel: +[86] (755) 8261 8235

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