E-sports

 

E-sports: Seizing opportunities in Hong Kong’s next growth sector 

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How to take the lead and monetise the opportunities in the eSports era? Watch tips from PwC leaders Wilson Chow and Cecilia Yau.
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Why e-sports is growing so fast in Hong Kong? Cecilia Yau, Entertainment and Media Leader of PwC Hong Kong, and Eric Yeung, Vice President of E-Sports Association Hong Kong shared their insights.

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Watch PwC leaders' insights from the Digital Marketplace Seminar on the growing e-sports sector.
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Why Hong Kong is in a unique position to become an e-sports hub?

Unleashing the opportunities of e-sports

Total e-sports revenue has seen strong growth over the historic period as interest rises worldwide, tournaments and leagues become more sophisticated, and sponsorship and other development money pours in to the discipline. What are the opportunities for Hong Kong, Mainland China and the world?

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E-sports revenue quadrupled through 2016 and could nearly triple by 2021

Total e-sports will likely grow exponentially to US$874mn by 2021 from just US$42mn in 2012 demonstrating the tremendous speed of development. The segment has seen strong growth over the historic period as interest rises worldwide, tournaments and leagues become more sophisticated, and sponsorship and other development money pours in to the discipline.

E-sports streaming advertising revenue to spike and ultimately outperform video internet advertising

E-sports streaming sites are increasingly facing competition from broadcasters worldwide who have lately realised the appealing demographic of e-sports fans. With that, they also face a competitive threat from ad blocking. However, as increasing numbers of viewers use the sites and bids to prevent ad blockers become more sophisticated, e-sports streaming advertising revenue can be expected to see growth at a fast pace – exceeding that of video internet advertising revenue as a whole.

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