Global Entertainment and Media Outlook 2020-2024: China summary

Pulling the future forward: The entertainment and media industry reconfigures amid recovery

Findings and analysis from China’s perspective

Now in its 21st year, this year’s Outlook takes into account the effects of COVID-19 on the entertainment and media industry. As in previous years, we’ve taken a deep dive into our wealth of detailed data, forecasts and analyses, and created new perspectives and insights to help you shape your strategies for years ahead.

China outlook highlights

Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 5.2% during the forecast period of 2020-2024, which is higher than the global average of 5.1%. Digitalisation has continued its growth momentum. However, digital revenues experienced a drop in 2020 but are expected to grow at 5.4% by 2024. By industry segment, digitally-driven segments will see the most vigorous growth. Virtual reality (VR), OTT, video games and eSports will take the lead in China.

Due to the pandemic, the transition from conventional models to digital models boosted the demand for home entertainment, and created a new live streaming model, a hugely popular and profitable integration of e-commerce and entertainment platforms. 5G optimises the video experiences, which led to the rise of live streaming, and stimulates continued rapid development of China’s entertainment and media industry.

The China summary captures the data and insights from Mainland China from the Outlook. In this summary, "China" refers to "Mainland China".

2020 Outlook perspectives

The pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forging industry tipping points that wouldn’t have been reached for many years. As a result, the entertainment and media world in 2020 has become more remote, more virtual, more streamed, more personal and – for now at least – more centred on the home. Winners and losers will emerge based on their ability to leverage enabling technology to deliver truly distinctive content and experience options, while navigating regulatory and privacy hurdles.

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Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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Contact us

Wilson Chow

Global Technology, Media and Telecommunications Industry Leader, PwC China

Jianbin Gao

Mainland China TMT Leader, PwC China

Tel: +[86] (21) 2323 3362

Cecilia Yau

Mainland China and Hong Kong Media Leader, PwC China

Tel: +[86] (755) 8261 8989

Frank Cai

Mainland China Media Leader, PwC China

Tel: +[86] (755) 8261 8235

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