The spread of COVID-19 and strict movement measures have given rise to more instances of online shopping and spurred further growth in e-commerce in Mainland China. In particular, live streaming has gained prominence in recent years as a viable way to market, communicate, and sell products online. Chinese consumers are increasingly shifting away from traditional mass media and looking to mobile and electronic devices for information and entertainment.
According to our Global Entertainment & Media Outlook 2020-2024: China Summary, it is estimated that the proportion of mobile internet advertising will increase to 63% by 2024, with live streaming e-commerce advertising becoming the new driving force.
Global Technology, Media and Telecommunications Industry Leader, PwC China
Tel: + (755) 8261 8886
Asia Pacific, Mainland China and Hong Kong Consumer Markets Leader, PwC China
Tel: + 2289 1033