Food trends 2019

Innovation is not optional in the age of New Retail

The food industry is being transformed by changing customer behaviour and innovation. Of all the world’s markets, China’s retail food and restaurant sectors have seen the fastest introduction and adoption of new technologies. At the same time, pessimism, protectionism and populism appear to be increasing. Nonetheless, food industry CEOs are confident in their companies’ own growth prospects over both the near term and the long term.

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Samie Wan

China and Hong Kong Food Supply and Integrity Services Leader, PwC China

Tel: +[852] 2289 2019

Wenjing Cao

Partner, Food Supply and Integrity Services, PwC China

Tel: +[86] (10) 6533 7026

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