Digital transformation shifts from threat to opportunity, part of PwC’s 22nd CEO Survey trends series
As we explore in the report, leading companies recognise that it takes more than just technology to drive innovation and differentiation. They’re envisioning customer needs beyond traditional insurance and have adopted a proactive approach to talent development and strategic collaboration in support of this. They’re also defined by their readiness to embrace new business models, recognition of data as their organisation’s most critical asset, and agile approach to execution and change management.
“This is a unique and exciting environment for the insurance industry, as consumers are open to a more interactive relationship with their carriers.”