Finding opportunities in China’s fast growing pet industry

September 2020

The Chinese pet market has been growing rapidly, thanks to the fast-rising pet ownership driven by a younger generation of modernised and digitised pet owners. Going forward, this growth is projected to continue - if not accelerate - and will be driven by a continued rise in pet ownership, an evolution in pet owner profile as well as a trend towards ‘trading up’.

Pet food is the primary driver of this growth and is the most investment-ready segment. The competitive landscape in the pet food market is highly dynamic, with the coming years critical in shaping winners and losers. As a result, there has been increasing M&A and attention in the sector. There are still lots of gems to acquire but fast action is required to capitalise on this next phase of growth.

Contact us

Waldemar Jap

Consumer Markets Deals Lead Partner, PwC Hong Kong

Tel: +[852] 2289 1892

Jacky Lui

Deals Partner, PwC Hong Kong

Tel: +[852] 2289 6312

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