Our professionals will work closely with your organisation to address challenges related to food safety and quality management, risk assessment, supply chain management, growth strategy and investments.
Are you doing enough to prevent food fraud?
Where are the challenges and how can you address them?
Learn how we address challenges that impact your business
See how PwC is leading the Food Trust conversation
China’s economic growth and technological advances have created new food safety and food quality challenges for corporations and policy makers. Supply and production chains are growing in size and complexity, rising incomes are driving consumer demand for more variety, and social media has increased public awareness of food safety issues. Building trust in food is a difficult and complex problem, but it is also an opportunity. With so much information available via the internet, China’s consumers are increasingly concerned about the health of their families. They are learning about the ingredients and origins of the food they purchase. More people than ever are willing to pay higher prices for better quality, and customers are loyal to brands that they trust.
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Priority Services Leader
Tel: + (21) 2323 3698
Partner, Food Supply and Integrity Services
Tel: + 2289 2019