Adapting to change, driving growth, and fostering prosperity

Banking and capital markets

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End-to-end professional services empowering China’s financial ecosystem

PwC has deepened its expertise in China’s banking and capital markets. Leveraging our professional heritage and comprehensive financial services capabilities, we help industry clients achieve steady growth and innovative breakthroughs in this new phase of financial supply-side reform and high-quality development.

We possess a deep understanding of the developmental trajectory of China’s banking and capital markets. The banking sector is focused on interest rate liberalisation, fintech-enabled model transformation, and deep restructuring of risk governance systems. Meanwhile, the capital markets present structural opportunities through the refinement of registration-based reforms, enhancement of direct financing systems, and institutional opening-up.

PwC leverages its end-to-end financial services expertise—spanning audit and assurance, strategic transformation, risk management, compliance and governance, digital operations, and capital and liquidity management—to help commercial banks, investment banks, securities firms, exchanges, and other institutions seize these opportunities and drive new growth.


Our industry expertise

PwC’s banking and capital markets team spans global markets. Leveraging deep industry experience and exceptional execution capabilities, they maintain close collaboration with leading clients worldwide.

Through long-term collaboration with Chinese Mainland clients, PwC has deeply integrated into China’s financial ecosystem development, cultivating unique local insights and knowledge accumulation. By combining global best practices, we are helping Chinese Mainland’s banking and capital markets enterprises optimise their asset-liability structures, strengthen capital constraint management, build intelligent risk control and compliance systems, and systematically embed sustainable finance principles into institutional investment and financing decisions.

PwC propels financial institutions to reshape competitive advantages amid transformative change through innovative practices. We guide strategic upgrades with forward-looking insights, enhance risk resilience with data intelligence, and support China’s journey toward building a “financial powerhouse” with high-quality and sustainable development.


How we can help

We invest the time to understand our clients’ unique pressures. We help you build resilience, drive transformation and increase stakeholder trust.Leverage our deep industry insight and risk and regulatory knowledge across generative AI, digital transformation, emerging technologies and sustainability. Adapt, innovate and thrive in a dynamic environment. And drive long-term value while maintaining compliance and trust.

Data-driven transformation, seamless progress

Regardless of your stage of business development, we empower your steady advancement. We dedicate time to deeply understand your business, then combine our industry expertise to tailor solutions for you. We have established strategic partnerships with leading technology providers—and will assist you in implementing suitable technologies to accelerate business progress and gradually align with industry-leading standards. We will help you deepen cloud technology adoption, enhance digital and artificial intelligence capabilities, and equip your operations to meet future challenges. Our expertise spans advanced analytics, machine learning, natural language processing, cloud transformation, and artificial intelligence, enabling us to solve complex challenges with diverse capabilities. We upgrade your infrastructure, optimise tax processes, strengthen compliance management, and enhance decision-making quality through real-time insights. We help you reduce risk, cut costs, and increase operational agility—empowering your enterprise to thrive more efficiently in the digital-first era.

Strategic efficiency, ecosystem focus

We help you optimise transaction and market structures while providing expert guidance in value creation, embedded and scalable financial solutions, and strategic business alliances. Our holistic view of value creation encompasses all dimensions of performance: from growth and profitability to cash flow and capital allocation; from risk and corporate governance to social responsibility and talent development. Through embedded and scalable professional service modules, we help seamlessly integrate financial services into the customer experience. Leveraging data and technology, we support companies in building customer-centric ecosystems, developing new revenue streams, and driving financial health.

Integrated risk management, cycle-proof

To navigate rapidly evolving regulatory landscapes, we provide insights, tools, and strategies that empower you to adapt flexibly, innovate proactively, and lead in dynamic markets. As digital transformation accelerates, cybersecurity has become a top priority for clients. We help safeguard sensitive data, ensure compliance, and build resilience against evolving cyber threats. We empower you to navigate sustainability challenges with confidence—from impact assessments and strategy development to operational transformation, disclosure, and governance implementation. Additionally, we collaborate with you to enhance employee skills and drive effective implementation of sustainability compliance requirements. Simultaneously, combating financial crime demands focused investment. Our advanced solutions help you proactively detect and prevent financial crime, address historical compliance gaps, optimise transaction monitoring systems, and achieve superior operational performance.


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Contact us

Vivian Ma

Vivian Ma

Partner, PwC China

Tel: +[86] (21) 2323 3398

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