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GenAI is a type of artificial intelligence that allows us to create, enhance, summarise, and analyse unstructured data, such as text, code, voice and images. This type of data makes up a large portion of enterprise data and affects everything that we do as knowledge workers. It is the best window into the needs and wants of the customers, employees, candidates and collaborators for your business.
GenAI’s impact on business and society is expected to be enormous. As its capabilities expand, GenAI’s reach and its ease of use makes it more democratic.
With GenAI, developing and deploying new AI capabilities is no longer limited to data scientists, and thus, solutions can be both business and citizen-led. And, the resulting speed and productivity that GenAI brings to knowledge work can save time and money, allowing people to focus on higher-value activities. The coming explosion in AI use can allow organisations to transform their business — so long as they manage the new risks to security, privacy, bias, ethics and brands.
GenAI can automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:
PwC’s responsible AI strategy includes an absolute commitment to regulatory compliance with China’s cyber and data security laws, data privacy and AI regulations. PwC is compliant in the technology it uses, who and how it uses it, where the relevant data is maintained, and the alliances partners it teams up with. We put quality and integrity at the core of our culture, and these investments have been focused on balancing safety, security and stability, as they drive innovation and growth.
Our pioneering partners and staff are already working on AI use-cases both internally and with clients across various industries. Our goal is to extend this knowledge to our entire workforce. AI pilots have produced valuable insights, increased productivity and generated innovative solutions to problems.
PwC has established a powerful AI Studio and technology sandboxes that empower our skilled professionals to create prototypes and proofs of concept securely, rapidly and cost effectively, while strictly adhering to data security, privacy, and compliance standards.
PwC is accelerating its internal transformation by upskilling and reskilling its workforce in responsible AI, scaling expert AI talent, launching a firmwide AI collaboration hub, upgrading IT infrastructure, investing in AI, cyber security and data regulatory compliance, and securing access to future AI talents in the future.
PwC will continue to actively collaborate across its ecosystem of stakeholders, including leading technology alliance partners, startups, academia, governments, and communities across city clusters including the Greater Bay Area (GBA), Yangtze River Delta and Beijing-Tianjin-Hebei. This approach will promote the compliant, secure and inclusive use of GenAI. We will also leverage our iconic Reimagine Park, a co-creation innovation platform that will generate impactful solutions to solve society’s important problems regarding sustainability, digital innovation and talent development.
Businesses often struggle to achieve optimal cost efficiency with their current operational models due to a number of factors:
Time-consuming nature of dealing with repetitive and mundane tasks
High cost associated with conducting market research and data analytics
Slow decision-making process due to a lack of comprehensive market insights
Absence of systematic cyber detection for protecting sensitive data and systems
Challenging in providing timely and personalised customer service
Inability to generate high-quality and creative content quickly
PwC’s services and solutions:
Global Technology, Media and Telecommunications Industry Leader and China Artificial Intelligence Leader, Shenzhen, PwC China
+ [86] (755) 8261 8886
Mainland China and Hong Kong Digital and Technology Consulting Leader, Hong Kong, PwC Hong Kong
+[852] 2289 1909
Asia Pacific International Tax Services Leader, China Tax Digital Products & Solutions Leader, Shanghai, PwC China
+[86] (21) 2323 3219
Global Technology, Media and Telecommunications Industry Leader and China Artificial Intelligence Leader, PwC China
Tel: + [86] (755) 8261 8886