Food supply and integrity services

Our professionals will work closely with your organisation to address challenges related to food safety and quality management, risk assessment, supply chain management, growth strategy and investments.

Building trust in your brand

China’s economic growth and technological advances have created new food safety and food quality challenges for corporations and policy makers. Supply and production chains are growing in size and complexity, rising incomes are driving consumer demand for more variety, and social media has increased public awareness of food safety issues. Building trust in food is a difficult and complex problem, but it is also an opportunity. With so much information available via the internet, China’s consumers are increasingly concerned about the health of their families. They are learning about the ingredients and origins of the food they purchase. More people than ever are willing to pay higher prices for better quality, and customers are loyal to brands that they trust. 

How we help clients succeed in China's evolving food sector

We combine food industry expertise with our capabilities in risk management, internal controls, supply chain, strategy, compliance, capital markets and M&A, to help you overcome the evolving challenges of China’s food sector.


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Protecting brand value with traceability and supplier management - Food Supply and Integrity Services case study

PwC established a sophisticated supplier management program and traceability system to improve quality and reduce safety risks related to pesticides and contamination as well as to protect consumers and client's brand value.

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Contact us

Amy Cai
Priority Services Leader
Tel: +[86] (21) 2323 3698

Samie Wan
China and Hong Kong Food Supply and Integrity Services Leader, PwC China
Tel: +[852] 2289 2019

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