Achieving your objectives to gain advantage requires experience and foresight. Make the best decisions to move your business forward with confidence.
Digital transformation is critical. But winning in today's world requires more than digitisation. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. It’s time to move beyond digital.
Pulling from years of in-depth research, the authors take readers inside twelve companies to reveal how they have reimagined their models and achieved monumental transformation that goes further than incremental digital initiatives. For each of these companies, seven common elements emerged that serve as a roadmap for how other leaders can transform their companies for success in a world beyond digital.