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Insurance

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“Ecosystem + Technology” drives high-quality development in China’s insurance industry

Amidst intensifying competition in a mature financial market characterised by stagnant growth and homogenisation, insurance industry of Chinese mainland has evolved from traditional “financial protection” to a comprehensive “insurance + services” model.

PwC has deepened its expertise in China’s insurance market, delivering professional services across life insurance, property insurance, reinsurance, and insurance asset management. With profound insights into regulatory trends, capital management, digital transformation, and sustainable finance, we provide clients with end-to-end services from strategic planning to implementation. This empowers insurance clients to confidently navigate industry trends characterised by “tightening regulations, technology-driven innovation, a return to core protection, and ecosystem integration.”

engineering and construction

Our industry expertise

engineering and construction

PwC’s insurance industry team spans global markets. With deep industry experience and exceptional professional execution capabilities, we maintain close collaboration with leading clients worldwide.

Through long-term collaboration with Chinese mainland clients, PwC has developed unique local insights and accumulated deep knowledge. By integrating global best practices, we are helping Chinese mainland insurance institutions optimise operational models, strengthen risk and capital management, build digital risk control systems, gain investor trust, and advance sustainable development principles in investment and underwriting.


How we can help

We understand the forces reshaping insurance: evolving customer demands, advancing technology, sustainability requirements and ecosystem collaboration. We help you transform these industry shifts into unique advantages that strengthen your market position.

Digital first

Deep digital transformation

Artificial intelligence and automation are fundamentally reshaping insurance operations, while data increasingly becomes a critical driver of competitive differentiation within the industry. To secure a leading position, insurers must adopt a “digital-first, data-driven” business model—one that combines agile responsiveness with the capacity for scalable operations, spanning the entire value chain from optimised product design to underwriting, pricing, and claims processing. We help you advance digital transformation to reduce operational costs, enhance customer acquisition efficiency, and inject sustained momentum into business innovation. Throughout this journey, we also assist in developing new capabilities to unlock fresh growth opportunities.

Customer-centric ecosystems

Customer-centric value ecosystem

Customers crave seamless service experiences, integrated solutions, and instant responses to their needs. Forward-thinking insurers go beyond transactional scenarios to build ecosystems centered around customer demands. Interconnected, symbiotic ecosystems create distinct competitive advantages for your business—we help you broaden service reach, deepen customer relationships, and unlock new revenue streams.

Embedding sustainability

Integrating sustainability strategy

Sustainability may no longer be a slogan but a tangible responsibility. Customers demand it, regulators require it, and investors expect it. We help embed sustainability into your client-facing strategies and operations—from impact assessments and risk framework development to data-driven decision-making and compliance management. Build trust, enhance resilience, and create long-term value.


Insights

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Contact us

Accounting and assurance

Jing Hu

Jing Hu
China Insurance Leader, PwC China
Tel: +[86] (10) 6533 5109
Email

Actuarial

Florence Lai

Grace Jiang
Partner, PwC China
Tel: +[86] (21) 2323 3576
Email

AI

Jianping Wang

Jianping Wang
Partner, PwC China
Tel: +[86] (21) 2323 5682
Email

Risk and regulatory compliance

Eric Chen

Eric Chen
Partner, PwC China
Tel: +[86] (21) 2323 2307
Email

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