Entrepreneurial and Private Business

Business success, from one generation to the next

We are a group of trusted business advisors dedicated to providing integrated business solutions to entrepreneurs, owner-managed and family businesses. We understand that business is personal and we will be the single point of contact to provide practical advice to help your business succeed and grow the way you want it to.


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Key programme

Startup Accelerator

Focusing on industry and new technology, we collaborate with external strategic innovation partners and mobilise PwC global network resources and professional services to help startups achieve their goals at home and abroad. 

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Startup Academy

The PwC Startup Academy aims to help startup teams open their minds and broaden their views. The Academy will provide you with practical advice on operation management and execution, allowing your firm to grow fast with support and protection. With PwC’s strong heritage of experience and insight in Startup, we run a series of training courses covering financing, accounting, taxation, legal, employee incentives and cyber security.

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Online courses for Startups and SMEs

To start and grow a new business can never be achieved without the support of professional business knowledge. Recognizing the management knowledge gap of entrepreneurs and small-and-medium enterprises, PwC has designed and released its online course series targeting both startup companies and SMEs. 

Startup Online Course: The PwC Online Course for Startups is designed to equip new business owners with what they need to solve the types of financial and management issues that are frequently encountered by new businesses. The course consists of five modules, conducted by PwC experts specialised in equity incentives, tax optimisations, law, human resources, and valuation.

SMEs Online Course: The PwC Online Course for SMEs is designed to facilitate and accelerate the growth of SMEs at critical stages of development. Having served more than 90% of super unicorn companies and more than 50% of unicorn companies, PwC intends to share the insights and knowledge it accrued from professional service and share with SMEs the secrets to last and succeed. 

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Inspiring the leaders of tomorrow

PwC NextGen Club is an exclusive, active international network of young individuals who are entrepreneurs and successors in family businesses. The club currently has more than 2,000 nextgeneration members from 26 different countries.


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Contact us

Elton Huang

China Central Markets Leader, Shanghai Office Leader Partner, Entrepreneurial and Private Business Co-Leader, PwC China

Tel: +[86] (21) 2323 3029

Cimi Leung

Risk Assurance China and Hong Kong Markets & Growth Leader, PwC China

Tel: +[86] (20) 3819 2997

Stephen Wong

Entrepreneurial and Private Business Co-Leader, PwC China

Tel: +[86] (10) 6533 2255

Yi Li

Mainland China Tax Partner, PwC China

Tel: +[86] (10) 6533 3085

John Wong

Family Business and Private Client Services Leader, PwC China

Tel: +[852] 2289 1810

Roger Liu

Deals Advisory National and Central Clients & Markets Leader, PwC China

Tel: +[86] (21) 2323 3951

Chris Sun

Partner, PwC China

Tel: +[86] (21) 2323 2108

Sharon Chow

Assurance Director, Entrepreneurial & Private Business, PwC China

Tel: +[852] 2289 1140

Jane Shi

Director, PwC China

Tel: +[86] (21) 2323 5374

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