Ann Kwok

Ann Kwok is a Partner and the Leader of PwC’s Tax Technology practice in the Chinese Mainland and Hong Kong SAR, and serves as a member of the PwC Global Tax Technology Council. With over 30 years of professional experience, she established her early career in the United States across a multi-disciplinary practice of audit, tax, and consulting before transitioning back to Hong Kong SAR, where she has since driven large-scale Tax and Digital Transformation initiatives across the region.

As a pioneer in business-led innovation, Ann focuses on aligning emerging commercial technologies with robust corporate governance. She drives the strategic deployment of AI and data intelligence to embed data-driven strategies and institutional resilience across complex organisations. She is a trusted advisor to public sector entities, revenue authorities, and conglomerates navigating intricate cross-border environments. Her portfolio includes leading large-scale digital transformations and technology implementations across the electric vehicle (EV), new energy, high-tech, telecommunications, aviation, and financial services sectors.

Under Ann’s leadership, PwC established its market-leading Tax Technology practice. She is the founding partner of PwC’s proprietary Total Tax Management Platform, a comprehensive digital ecosystem serving clients across the Chinese Mainland, Hong Kong SAR, and international markets. The platform leverages AI-driven automation and intelligent analytics to support data-led risk governance, streamline complex compliance, and strengthen sustainable risk-mitigation frameworks.

Key areas of strategic impact

• Digital strategy: Formulates global technology and data strategies that enable multinational enterprises to navigate structural shifts, optimise commercial workflows, and gain forward-looking business insights.
• Governance and risk: Spearheads complex multi-jurisdictional compliance programs including end-to-end Pillar Two framework design and compliance automation, utilising data intelligence to support robust internal controls for massive listed groups.
• Public sector: Serves as the lead engagement partner directing strategic consultations and system-wide technology implementations for e-government initiatives to modernise regulatory reporting and electronic filing for revenue authorities.
• Macro enterprise transformation: Leads large-scale business transformations for leading State-Owned Enterprises (SOEs), Private Enterprises (POEs), and Multinational Corporations (MNCs) across highly regulated, capital-intensive sectors.

Professional qualifications and education

• Certified Public Accountant (CPA), State of California, USA
• Master of Business Taxation, University of Southern California (USC), USA
• Bachelor of Science in Accountancy, California State University, Northridge, USA