The insurance value chain

Product Management

  • Market analysis
  • Product profitability simulation
  • Customer segmentation/ value analysis

Sales & Distribution

  • Bancassurance/ distributor process/ activity improvement
  • SFA planning and implementation
  • Sales process improvement

New Business Underwriting

  • Business process improvement
  • ABC/ value-driven design
  • Policy administration system selection/ implementation
  • Business case development


  • Leakage
  • Non-payment of claims review
  • Claims process improvement


  • Payment system implementation
  • Payment process improvement

Customer Service

  • CRM
  • Call centre improvement
  • Data driven marketing

Contact us

Ruud Sommerhalder

Ruud Sommerhalder

Asia Pacific Insurance Leader , PwC China

Tel: +[852] 2289 1876

Xing Zhou

Xing Zhou

Managing Partner, North China Markets Leader, Beijing Office Lead Partner, Insurance Industry Leader, Diversity Leader, PwC China

Tel: +[86] (10) 6533 7986

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