New digital channels have provided the banking industry with the position to evolve, allowing for increased customer base, expansion into new markets and the introduction of new products. With this shift, banks will need to transform from traditional branch based servicing to end-to-end digital offerings.
Banking services will now need to provide customers with a high level of access, specifically mobile apps and remap their traditional engagement tactics.
Customers are looking for a way to transform their banking experience with convenient and easy access, tailored to their personal lifestyle. Virtual banking has arrived. Are you ready?
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China Banking & Capital Markets Leader, PwC China
Tel: + (10) 6533 2368