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After years of record investment and a major leap forward in digital healthcare sparked by the COVID-19 crisis, the tighter market conditions and falling adoption of telehealth sign that enthusiasm for digital health is waning. The pandemic has brought a fundamental change in both the technology infrastructure as well as the mindset of healthcare stakeholders. Both of these will enable the formation of true digital health ecosystems that bring value for patients and healthcare professionals and increase the efficiency of care workflows. To play a full part in the development of these ecosystems, pharma and MedTech leaders face the challenges of developing digital health solutions that meaningfully impact the lives of their users. PwC publishes this report to help pharma and MedTech companies to find the right commercial approach that ensures adoption and sustainable business impact.
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