February 2024

While we are still in the early days of generative AI, organisations have been struggling to keep up with the pace and potential they see in this new, general-purpose technology application since the release of ChatGPT. A recent PwC survey shows that Asia Pacific CEOs overwhelmingly see generative AI as a catalyst for reinvention that will power efficiency, innovation and transformational change. By observing organisations at the forefront of generative AI adoption, we’ve summarised six key priorities to set the stage for your success:

• Manage the AI risk/reward tug-of-war
• Align your generative AI strategy with your digital strategy (and vice versa)
• Experiment with an eye for scaling
• Develop a productivity plan
• Put people at the heart of your generative AI strategy
• Work with your ecosystem to unlock even bigger benefits