PwC Debuts “Comprehensive Risk Navigation Map” at CIFIT to Support Chinese Enterprises' Global Expansion

Xiamen, 8 September 2025 – The 25th China International Fair for Investment & Trade (CIFIT) opened today in Xiamen. As one of the world’s most influential international investment events, this year’s CIFIT has attracted investors, enterprises, and institutions from across the globe to explore new opportunities in international investment. Under the theme “Decoding China’s Opportunities, Safeguarding Global Expansion,” PwC made a remarkable appearance at the event with a uniquely designed “cruise ship” themed booth, creating an immersive experience for visitors to explore investment in China and global layout strategies. The booth’s design integrated modern technology and nautical elements, symbolizing the two-way journey of Chinese enterprises sailing overseas and global capital flowing into China.

Hemione Hudson, Chair and CEO of PwC China, stated, “Amid profound transformations in the global economic landscape, China—with its robust innovation ecosystem and vast market potential—continues to be a critical engine driving global investment growth. Through the CIFIT platform, we aim to help global investors gain deeper insights into the Chinese market whilst also providing Chinese enterprises support in their global expansions. At PwC we are committed to working with our clients, driving them to the leading edge in their respective industries.”

Located in the International Investment Services Zone, PwC’s exhibition area was divided into an “Opportunity Decoding Zone” and a “Global Safeguarding Zone.” In the Opportunity Decoding Zone, PwC used data-driven insights to help investors uncover the vast potential of the Chinese market and capture new momentum from China’s high-quality development. In the Global Safeguarding Zone, PwC featured a “Voyage Log” for enterprises going global, focusing on risk prevention and showcasing its “Comprehensive Risk Navigation Map” designed for “going global” enterprises. This tool helps companies systematically identify compliance, operational, geopolitical, and public relations challenges they may encounter during international expansion, assisting them in developing integrated, end-to-end risk management solutions.

Zhou Xing, Head of Public Affairs at PwC China, said, “Our meticulously designed cruise-themed booth fully demonstrates PwC’s professional capabilities in cross-border investment advisory, global risk management, international business expansion, and other core areas. Through this platform, we hope every participant can experience firsthand the dynamic momentum of China’s high-quality economic development and the opportunities in the global investment market. Moving forward, PwC will continue to serve as a bridge, promoting the deep integration of global capital with China’s opportunities and injecting new vitality into world economic growth.”

During the event, PwC will host a series of thematic roadshows at its booth, addressing the full lifecycle needs of corporate cross-border investment by sharing cutting-edge insights and practical strategies. These sessions will include; the release of the Research Report on Chinese Enterprises in the Middle East, an analysis of opportunities and strategies under the new two-way investment landscape of “Focusing on the UK, Expanding into Europe,” discussions on trends and challenges for Chinese enterprises going global in the new environment, as well as typical opportunities and challenges for multinational companies developing in China along with countermeasures. Additionally, PwC will provide insights into the investment environments of popular overseas destinations, practical guidance on tax planning, and responses to new trends in reciprocal tariffs. Through these activities, PwC aims to empower global investors with professional perspectives and deliver actionable, high-value solutions to support enterprises on their journey toward steady and successful global expansion.