Agile and purpose-driven family businesses outperform their peers – PwC 2025 Global Family Business Survey

Beijing, 14 October 2025 – Agile and purpose-driven family businesses are outperforming their peers (31% v 21%), even as the portion achieving double-digit sales growth fell (from 43% in 2023 to 25% in 2025) amid heightened market volatility and uncertainty, according to PwC's 2025 Global Family Business Survey.

As family businesses look to insulate themselves from macroeconomic shocks, safeguarding the business (78%) and preserving the family's legacy (77%) rank as the top long-term goals – well ahead of generating dividends (68%). Roughly two-fifths (43%) note negative media coverage or public scrutiny represents the greatest risk to reputation. 

Please refer to the full article in Chinese.