Community engagement

Strategy and approach

We are committed to participating in the economy and in wider society by using our capabilities to support community development. China has made significant progress in reducing poverty, and is now focusing on revitalising rural areas and promoting shared prosperity. We work with several NGOs to create meaningful social change through donations, through pro bono or discounted projects and through volunteering.

Investing in education has been a key focus at PwC for more than a decade. We have continued to provide support for promoting education equity. Our current efforts are focused on digital upskilling transformation that leverages our resources, capabilities, and network to reach those where the need is greatest, helping them develop digital literacy and skills to succeed in the digital era.

To support more employees to get involved, we provide policy and funding support for volunteering, for example a volunteer leave policy, and financial support for staff-initiated volunteering and fundraising activities.

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Our social impact

Youth and education

Making quality education accessible to every child and youth and maximising their potential have always been a key focus of our corporate sustainability initiatives. Our investments in Education and Upskilling for Children and Youth include financial literacy, technical and digital skills, and other supporting skills to help people thrive and prepare them for future opportunities.

NGO capacity building

While offering professional services to our clients, we also utilise our expertise to enhance the organisational capacity of NGOs, foundations, social service agencies and social organisations, so that a wider range of people can benefit from them. In the past decade, PwC China has served more than 2,000 NGOs by providing free resources, training and professional mentoring opportunities covering topics such as internal governance, risk control and compliance.

We have also developed a series of online tools and practical handbooks to help NGOs conduct self-assessments, improve their internal governance, enhance risk control capabilities and ultimately gain greater trust.


To align with the Central Government’s call to support enterprises that have the desire and ability to actively participate in charitable and public interest initiatives, we have established the Beijing PwC Zhong Tian Charitable Foundation in Mainland China on 29 March, 2023. Together with our long-established PwC Foundation (Hong Kong), PwC China is committed to sponsoring charitable and public welfare initiatives and enhancing societal impacts. 


Many of our people are determined to do more to contribute to the community. PwC China encourages their involvement by providing funding and policy support and offering other resources and opportunities. Our ‘Social Impact Time’ policy launched in 2019 provides recognition to our people for their volunteering contributions. It includes 20 hours of volunteer leave annually for each employee that was previously in place. To promote more skills-based volunteering, there is no cap in the number of volunteering hours where our people utilise their professional skills.

To encourage participation and recognise the most impactful activities, the top three volunteering events each year, as voted for by our people, will receive the Social Impact Awards with additional donations to their preferred NGO recipients.


We help to close the skills and opportunity gap for children and youth in rural China.

We upskill young people with digital skills required in the job market.

Serving as mentors to help students achieve personal growth and academic progress.

We build trust in the NGO sector and enable NGOs to achieve sustained outcomes.

We help to improve the soft skills of college students for their future endeavors.

We help people and communities affected by catastrophic events and natural disasters.

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Contact us

Douglas Johnson

Douglas Johnson

Director, Corporate Sustainability, PwC Hong Kong

Tel: +[852] 2289 1737

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